At HekterVision, we have the philosophy that art is meant to be seen and not hoarded. Our licensing policies are thus designed to balance the costs that go into creating and sharing our images with the desire to provide inspiration through our images on the internet and around the world.

HekterVision allows use of Hekter’s images in two ways:

Creative Commons License

> To Share: Copy, Distribute, and Transmit the image

Under these conditions:

>Attribution: Attribution to Hekter McElliot and HekterVision must be made along with the image.

>Non-Commercial: The image must not be used for commercial purposes under any circumstances. For clarity on what defines commercial use, please see the Sample Accepted Uses below.

>Unedited: The image must not be altered in any way including color correction, cropping or anything that alters the original image. Cropping out the watermark is included in this.

Sample Accepted Use Of The Creative Commons License:

>Blog Post describing a trip to Baja, California

>Online article discussing the growing popularity of aerial photography in action sports

>A website for a school project about the use of light in art

License To Copyright

‘Commercial Use’ regarding the use of images online or offline is defined very broadly. The determination of commercial or non-commercial use is based on the contextual use of the image. The determination is NOT based on the tax-filing status of the entity using the image nor on whether or not a financial transaction takes place.

Commercial use of our images is allowed only if expressly granted by HekterVision. All commercial uses will incur a licensing fee. Our fees are based on the following criteria:

>Media – print, web, television, etc.

>Distribution Size – number of copies printed, viewing audience size, exposure (regional, national, international)

>Length of Use – 1 year, 2 years, etc.

>Prominence of Display – 1/4 page, 1/2 page, full page, spread, front cover, back cover, home page (online), interior page (online), etc.

All licensing inquiries should be sent to:

Sample Use Requiring A License To Copyright:

>A marketing campaign for a commercial entity

>A fund-raising campaign for a not-for profit entity

>A background image for a website about furniture License to create an individual print for use in a private home

*Gratefully borrowed from Trey Ratcliff's website Stuck in Customs

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